Marcel Proust appears to be on Twitter!Read More
It is the last few days of Tangent Projects, Project 5 and it brings to mind a conversation I had in the summer with a Brazilian woman. We talked about nostalgia and saudade, the Brazilian Portuguese word that all-at-once expresses a deep nostalgia and melancholic yearning for past good times spent with someone or something, but also a contentment to have experienced such happiness.
It’s how we feel about the ending of this exhibition, but we have a few more days left! So, for now, chega de saudade! :)
Bien Cuadrado will be open normal hours Wednesday - Friday, 11 - 15.30.
In the text for our forthcoming exhibition, In Search of Lost Time, we mention how nostalgia is used by organisations and politicians to manipulate people - it is a powerful and worrying tool that is being used officeholders in every corner of the world.
In this article by Lenore Metrick-Chen in Hyperallergic, dated just over 2 years ago, she compares the Trump presidential campaign and Victorian American advertising cards, and discusses the use of nostalgia to embolden the racist mythology of an all white American utopia that never existed.
The article is a couple of years old but it is interesting and still speaks a great deal about now, definitely worth a read.
Nostalgia - "I’m going back to Proust this August. The truly long read is a summer treat - Alex Clark" /
In a previous post I mentioned how from the moment we decided on the title for our 5th project, we started to see references to Proust everywhere. It's still happening! Like this article in The Guardian claiming that it is the summer of the "long read", with the writer aiming to tackle what other than...Proust's In Search of Lost Time!
You can also read a letter written in response to the article here.
"Nostalgia is a cultural and a cognitive phenomenon, and common memories are the glue that holds a society together in shared endeavour. Agreeing to look fondly on where we have been together makes it easier to travel onward without rancour. But our brains collude by adjusting our past to make it a neater fit with the present."